Facebook for Small Business 101: Why?
If you aren’t using Facebook for small business, you should be.
As of February 16, 2016, there are over 1.5 BILLION users (that number is quickly growing), and active users spend between 20-40 minutes on Facebook per day. That’s a lot of potential customers! If you think of Facebook as your digital storefront, imagine how many times per day they could ‘pass’ your storefront on Facebook.
In this post, we’ll cover why your small business should be on Facebook, and follow this post with a short tutorial on the ins and outs of getting your page set up and noticed.
So, why should you be on Facebook?
1. Facebook makes your business discoverable. When people search for your business, can they find you? Do a quick web search of your business name. Hopefully, you’ll get a few direct hits. If you have a webpage, you’ll likely see that show up. If you have a Facebook page, that will show up as well. As creating and maintaining a website can be costly, Facebook offers a free option for small business owners to be discovered on the web.
2. Facebook makes your business connected. Social media is just that…social. Through your Facebook page, you can interact with your customers and have one-on-one conversations. Your clients can follow your page, read your posts and share them with friends. They can ‘check-in’ when they shop, dine or visit, sharing with the world that they are at YOUR place of business
3. Facebook makes your business timely. We are living in the era of now; we want our news, entertainment, and everything else now! Your Facebook page helps you to reach large groups of people frequently, and with messages tailored to their needs and interests. Having a sale? Just received a shipment of new product? Chef special tonight? Share the news instantly, and invite your fans to spread the word!
4. Facebook makes your business insightful. Would you benefit from carefully collected information on your customer base? Facebook does the dirty work for you and provides user analytics, giving you a deeper understanding of your customers and the effectiveness of your marketing activities.
Remember, your Facebook page is an extension of your business. It’s an easy way to share updates and more with the people who matter most, and will help you engage your customers on a regular basis.
Tune in for part 2, Facebook for Small Business 102, where we’ll get your page set up and noticed! In the meantime, do a little digging. Visit the Hanover Chamber Facebook page, and find Chamber members who are already on Facebook! Ask yourself how your business could benefit from adding a Facebook page, or using the one you already have!