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Hanover Chamber Monitors Status of Senate Bill 936
The Hanover Chamber is closely monitoring the status of Senate Bill 936 (S.B.936), or the Prescription Drug Formulary bill, as part of our ongoing commitment to advocacy. S.B.936 was a topic of discussion during the February Legislative Roundtable and we continue to follow its progress as it pertains to the state opioid epidemic that we feel here in Hanover. This legislation would implement a workers’ compensation drug formulary in which doctors writing prescriptions that are not FDA-approved or otherwise demonstrated to be effective must at least explain why the prescription is necessary for the patient. Drug formularies have been shown to address overuse of and addition to prescription drugs among injured workers. This legislation will build on the work that’s already been done and help injured workers avoid the pitfalls of the overprescribing of opioids. The Hanover Chamber has encouraged our local legislators to vote in favor of the bill through personal calls and memos, and President Gary Laird has also signed onto a letter in support of S.B.936 drafted by the PA Chamber of Business and Industry. (Read the letter here.) The Chamber will continue to follow the progress of S.B.936; you can stay up to date through the PA Chamber of Business and Industry, and learn more at our upcoming Roundtable on Friday, May 4. Related posts: Discover Hanover: Hanover Shoe Farms Discover Hanover Sneak Peek: Hanover Orthodontists Small Business Marketing with the Chamber...
Chamber Restructures Roundtables, Introduces Legislative Scorecard
In February, the Chamber introduced a new format for our popular Legislative Roundtables. The restructured event, from an open-floor format to an issue-specific discussion, ensures that we can better focus on issues and legislation that is of most importance to the Hanover business community, with the ultimate goal of ensuring that the voice of the business community is heard by local legislators. In conjunction with the new roundtable format, over the next year you can expect to see a scorecard (similar to a report card) of votes which we will track based on issues chosen by Chamber members. The scorecard will specifically track individual votes by local elected officials, ensuring that our members and the community know how their leaders vote on crucial legislation. Currently, we are watching legislation pertaining to worker’s compensation and opioid abuse, 529 plan reform, regulatory issues, redistricting of the US Senate seats, and the state gubernatorial and house races. As you know, these issues are always changing and ever evolving. To stay up-to-date, consider joining us at the May Legislative Roundtable. Can’t make it? Make sure to subscribe to the chamber’s digital “Chamber Insider” newsletter, a quarterly brief sent straight to your inbox regarding the topics that matter most to Hanover. Related posts: Small Business Marketing with the Chamber Discover Hanover: Local Markets Starting a Business in Hanover...
Chamber Apprenticeship Program Approves New Partners
The Hanover Chamber’s Apprenticeship program recently added two new partners, Abbottstown Industries and Precision Cut Industries. Both manufacturers have a strong need for young talent to replace their retiring workers, a problem that most in the manufacturing industry are facing. The new partners were approved by the Pennsylvania Department of Labor and Industry in February, making a total of six local manufacturers accepting pre-apprentices and apprentices through this chamber initiative. The current employers now include Elsner Engineering Works; Utz Quality Foods; KLK School of Welding; and R.H. Sheppard, a Wabco Company. Additionally, Conewago School District is making an effort to join the program as well. Once approved, Conewago will be the largest school district participating in the Hanover Chamber’s Appenticeship Program. Hanover Public School District and South Western School District are the current schools involved. The Hanover Area Chamber of Commerce was the first chamber in Pennsylvania to submit a Chamber Apprenticeship Model that was approved by the PA Department of Labor and Industry. Through the apprenticeship program, high school students will have the opportunity to begin as a pre-apprentice in their junior year, with the program structured around their high school curriculum and work within one of the participating companies. Upon graduation, the student will have the opportunity to complete a paid apprenticeship within the company. The apprenticeship program is part of a greater workforce development initiative by the Hanover Chamber, in collaboration with local partners in business and education. Noting the need for a talented and competitive workforce, the chamber began implementing strategies to educate and develop the future workforce over 15 years ago. To learn more about the Hanover Chamber’s Apprenticeship Program, please watch this video. Related posts: Small Business Marketing with the Chamber...
2017-2018 Leadership Hanover Class to Graduate in April
Leadership Hanover will graduate its sixth class on April 10, 2018. Meeting once day a month for six months, the program focuses on key components of the community, including: education, economic development, health and wellness, local government and state government. This year’s class was the program’s largest yet, with 17 students representing companies such as Snyder’s-Lance, Elsner Engineering, and Pennsylvania CareerLink. “I am new to the Hanover area, so being part of the Leadership Hanover Program has been a great way meet other business professionals and go behind the scenes to understand how and why our community operates the way it does. In addition to meeting key players in the community, I have a better understanding of the difficult decisions they face, how decisions are made, and how these decisions shape the future of our community”,” said Kyle Barmoy, Marketing & Operations Manager at Hanover Land Services and 2018 Leadership Hanover graduate. The 2018-19 session will begin in October; applications must be received by August 31. Tuition for the program is $1,200, which covers all training materials, transportation, lunch and five-full day sessions. Sponsorship opportunities are also available for any business wishing to gain recognition through the program while maintaining a seat in the current session. To submit an application, please visit hanoverchamber.com/leadership. Related posts: Starting a Business in Hanover...
Downtown Hanover Applies for Redevelopment Grant Funds
The Downtown Hanover Area once again submitted three Redevelopment Assistance Capital Program (RACP) Grant applications in the first round of 2018. The projects included in those grants, as laid out below, are to help infuse redevelopment projects with public dollars to make projects viable in our community. The Redevelopment Assistance Capital Program (RACP) is a Commonwealth grant program administered by the Office of the Budget for the acquisition and construction of regional economic, cultural, civic, recreational, and historical improvement projects. RACP projects are authorized in the Redevelopment Assistance section of a Capital Budget Itemization Act, have a regional or multi-jurisdictional impact, and generate substantial increases or maintain current levels of employment, tax revenues, or other measures of economic activity. RACP projects are state-funded projects that cannot obtain primary funding under other state programs. The 34 Frederick Street project would entail the redevelopment of this under-utilized property in our core and will create jobs, preserve the architecture, spur further growth, and spark tourism in Hanover. The long-blighted 34 Frederick St. could be an upscale restaurant and 14 upstairs market-rate apartments. The project is shovel-ready and, after RACP, self-sustaining. If funded, 34 Frederick St. could be renovated to bring the building out of blight. The first floor will be completely transformed to house an upscale restaurant highlighting our areas local cuisine, preserving our farm to table roots. The second floor will become 14 market rate housing units, filling the void of housing opportunities in the core of our community. The alley beside the building will be vacated by the Borough to accommodate al fresco seating and exterior beautification of a block that is under-occupied and in desperate need of investment. The success of this project will be a catalyst for redevelopment in our community, showing the promise for the future in downtown Hanover. Guthrie Memorial Library is a part of the York County Library System (YCL) and a hub of the Hanover community. Without the local library, our community would suffer. This project is requesting funds to repair deficiencies in the property to ensure its ability to remain a community center in Hanover. Many individuals rely on the services provided by the library. Members of the community visit the library to look for work, educate themselves, make social connections, and interact with one another; most importantly the library provides a place for all to be safe and feel welcome. Non-profits and corporate businesses use the library for meeting space. Without it, there would be a void in the fabric of our community. The project proposed in this RACP application would allow the Borough of Hanover to correct water damage that threatens the property’s ability to remain open. Our community needs these repairs to maintain the Guthrie Memorial Library as the community center in Hanover. The McAllister Property has been in use as a low-income residential facility for over a decade, and due to circumstances beyond our control, the owner is selling the property due to its inability to sustain itself in its current use. We are proposing a project that would renovate the building to include vibrant retail and restaurant space on the first floor in the commercial spaces along with office space on the first and second floor. Combined with market-rate housing or long-term stay housing on the upper floors, for young professionals and the influx of new talent, this building redevelopment will bring a boost of residents and visitors into the downtown, greatly impacting the economy in the Main Street District. The plan for the property is to renovate the entire interior of the building and save as much of the historic exterior as possible. The end goal will be a catalytic and impactful project that spurs additional investment in the downtown area. At this time the property is intended to go to a tax sale auction in October 2018. There is a plan in motion to acquire the building and then begin the pre-construction phase once a business plan is finalized. Related posts: Discover Hanover: Local Markets Discover Hanover’s History with Historic Tours 10 Great Things to do in Hanover This Weekend...
Main Street Hanover Streetscape Plan Moves Forward
Downtown Hanover Streetscape: Design and Beautification Plan Moves Forward The Borough of Hanover and Main Street Hanover, through the Downtown Economic Development Committee of the Borough Council, have chosen a consultant to conduct the Downtown Hanover Streetscape Design and Beautification Plan. This plan will help to chart a multi-year, multi-phase effort to make physical improvements to the downtown that will enhance the quality of place and improve transportation and parking. The goal of the plan is to provide a safe, functional, aesthetically pleasing, environmentally sustainable streetscape plan that includes pedestrian spaces and walkways that accommodate people of all ages and physical abilities. This plan will help shape the future for our Central Business District through a streetscape plan that speaks to the essence of what makes Hanover unique, through understanding our community and using its spirit as the inspiration for the final design. Simone Collins, from Norristown, PA, will be leading this effort as the chosen consultant for the plan. Their background in urban planning, landscape design and transportation planning make them perfectly suited to engage the community in this holistic planning approach. Main Street Hanover is excited to be a part of this project. A portion of this project will be funded by a Department of Community and Economic Development (DCED) Keystone Communities Planning Grant. This grant was awarded to our community because of the hard work and dedication of our staff and volunteers demonstrating to the state what is needed in our community and how we plan to make it a reality. A public meeting about the streetscape plan will be held on April 11 from 6-8 p.m. at the Hanover Borough Office. We encourage residents to attend this meeting and share their opinions. Related posts: MSH Receives National Accreditation Starting a Business in Hanover Discover Hanover Sneak Peek: Hanover Orthodontists...
Hanover Chamber and Elsner featured in Catalyst Magazine
The Hanover Chamber and Elsner Engineering were recently featured in the PA Chamber’s publication, Catalyst Magazine. To view the article, click this link, or scroll below. Elsner Engineering Teams Up With Hanover Chamber, Dept. of Labor and Industry to Tackle Jobs Skills Gap Fall 2017 Catalyst Like so many companies in Pennsylvania, Elsner Engineering in Hanover needed to find a way to close the gap that exists between job candidates’ skills and what the company was looking for. And with multiple parties involved with shared responsibility—educators, employers, students and their families—tackling the major question, “What do we do about it?” was daunting. Elsner asked themselves this question and answered it in a dynamic way. Their successful solution is 15 years in the making and involves bringing together a trio of public and private sector forces to build the workforce of tomorrow. Elsner took the initiative, teaming up with the Hanover Area Chamber of Commerce and the Department of Labor and Industry to implement a workforce development program that is helping the region achieve a more skilled workforce, and their program has become a model for how everyone with a stake in our state’s economic prosperity can work together to make this goal a reality. The Background The foundation of the current partnership began more than 15 years ago, when the Hanover Chamber partnered with Elsner Engineering, other local industry partners that identified specific training needs in machining, welding and mechatronics and area schools to implement an “Introduction to Manufacturing” program. This 18-week course for high school students – with a mission to grant them access to and knowledge of manufacturing employment opportunities in the region – helped them gain valuable exposure to good paying, family sustaining jobs. “Our [geographical] distance from traditional workforce development training facilities drove the necessity of local workforce development training to be conducted in Hanover, primarily due to the demand of local businesses seeking qualified talent in a rural setting more than an hour’s drive from York Technical College,” Elsner Engineering Business Development Manager Gordon Laabs said. A high participation rate in the region, coupled with the public school districts’ cooperation, led these partners to agree to self-fund the program – a decision that Laabs views as a winning philosophy. “Self-funding demonstrates the industry and community’s shared commitment to educating the students who are interested in exploring local workforce opportunities … and allows local business to help shape desirable workforce outcomes without overburdening the current education model. In short, if we expect workers to be trained with an outcome that directly benefits our business community, our business community must be willing to directly financially contribute to the training to meet its desired goal.” Elsner Engineering’s Gordon Laabs describes the firm’s efforts with the Hanover Chamber and the Department of Labor and Industry to close the region’s skills gap in a recent edition of the PA Chamber’s All Business podcast! Or listen to to our All Business podcast featuring Elsner Engineering on your computer by clicking here. Hanover Area Chamber of Commerce President Gary Laird also feels fortunate about the circumstances that led to the program’s development, including the geographical position of the Hanover area and the fact that it is home to many successful manufacturing businesses that have maintained a globally competitive workforce. Despite these benefits, the region still faced a declining trained workforce that made it incumbent upon the manufacturing community to embrace the development of workforce training programs. “By granting students in the Introduction to Manufacturing program the access to and knowledge of manufacturing employment opportunities in the region, it forced businesses to ask the question – ‘Now that you’re interested in a career in manufacturing, how do we as the business community prepare you to be successful?” Laird said. A Formula That Works The Hanover area business community’s unwavering commitment to preparing today’s students to be part of tomorrow’s skilled workforce through the initial program hasn’t only survived over 15 years, it has thrived and continues to grow. “Train-the-Trainer” programs have now been implemented, offering new ways for local educators and students to connect, gain resources and receive hands-on experience. In August, a commitment from the Hanover and South Western school districts, Elsner Engineering and the RH Sheppard Company, Inc. led to the first metalworking training event in Hanover where Mike Blizzard – a 30-year veteran of metalworking and an expert with the National Institute of Metalworking Skills – worked with students from three area high schools to lead training for pre-apprenticeships in the 2017-18 academic year. Those students obtained a nationally transferable certificate under the NIMS “Right Skills Now” program, as well as an opportunity to interview and enter directly into the local workforce upon their high school graduations. In addition, a goal was set for the evaluation and potential implementation of a full apprenticeship program for the 2019-2020 academic year. When asked how the area’s educators and business leaders have worked together with such ease, Laabs indicated that this can be achieved anywhere if it is generally understood that workforce and academic goals do not need to be mutually exclusive. “The openness of two public school districts and the innovative mindset of companies representing more than $1 billion in local businesses have forged meaningful outcomes for students through local Chambers of Commerce,” Laabs said. “Hanover is a rural community, and like any other, small or large, it can put transformative programs in place with commercial and educational commitment to truly take ownership of the future and provide our children a positive economic outlook.” Public Private Participation It’s not the same type of “P3” that people are used to hearing about, but the involvement of the Department of Labor and Industry in the Hanover Chamber’s workforce efforts is truly groundbreaking as it teams up the public and private sector to help close the jobs skills gap. Most recently, the Hanover Chamber – which has allowed Elsner Engineering and three other participating companies to fall under the Chamber’s umbrella and connect with local businesses, schools and state government on workforce development – was recently announced as the first local chamber of commerce in the state to submit a Chamber Apprenticeship Model and have it be approved by the Pennsylvania Department of Labor and Industry. L&I set its sights on closing the jobs skills gap in 2016 through the creation of an Apprenticeship and Training Office (ATO). With a mission to work with employers and workers toward training for in-demand jobs and give Pennsylvanians the skills to get “jobs that pay” (a policy goal for the administration) the office has added 2,482 new apprentices and 70 new registered apprenticeship occupations statewide. The ATO assisted the Hanover Chamber in developing a group model of apprenticeship through the chamber’s existing relations and the strong commitment they’d previously exhibited from their employer and education partners. ATO Director Eric Ramsay presented “registered apprenticeship” as a viable workforce solution to help develop the chamber region’s local talent at the high school level, so that graduating seniors could transition into positions with local employers. “I suggested that the group work with the local high schools to embed some of the apprenticeship classroom-related instruction, so that the apprentice is more acclimated to the manufacturing industry,” Ramsay said. “Gary Laird, president of the Hanover Chamber, had the foresight and innovative thought to take on the challenge of becoming a group sponsor of a Non-Joint Apprenticeship program.” The Hanover Chamber, its membership and the ATO worked to achieve the goal of getting the program approved within three months. In the time since its approval, Ramsay says his office has benefitted enormously from the Hanover Chamber’s involvement in registered apprenticeship, and their leadership in the group apprenticeship model. “The Hanover Chamber of Commerce and one of their employer members serve as apprenticeship champions to talk about their successes and points of concerns in developing their model,” Ramsay notes. “Chambers of Commerce have employers and instruction providers from different industries that can all be involved under the umbrella of the group apprenticeship program model. The group model of apprenticeship bolsters the ATO’s mission to expand the registered apprenticeship program.” There can be no doubt that closing the state’s job skills gap will require a multi-tiered approach. But in studying the scenario with the Hanover Chamber, a shared understanding of the problem and a commitment to making it right is at the heart of the solution. “The buzzword ‘workforce development’ belies the complexity hidden in the history and usage of the phrase,” Gordon Laabs says. “For the purpose of workforce development in Hanover, Pennsylvania, we came to the shared goal, as a community, to create a standard for educating our students to acquire an in-demand skill set. We targeted the skill sets that allow immediate contribution to create additional value for our community and businesses that allow our area to continue to be an innovative and exciting place to work and live.” Related posts: Featured Member: Prestige Apparel MSH Receives National Accreditation Small Business Marketing with the Chamber...
Main Street Hanover Transitions to Formal Non-Profit Organization
In January, Main Street Hanover will begin the process of formalizing as a 501c3 organization under the leadership of a new Board of Directors. This transition, which has been in the making for over a year, will begin with the first meeting of the yet to be appointed Board of Directors. Upon approval of by-laws, Main Street Hanover will then apply for 501c3 designation with the IRS and will begin the transition of operations to a new formalized, locally managed and operated, non-profit organization. “This is an exciting time for the many volunteers who have worked to improve the downtown with Main Street Hanover,” says Manager of Main Street Hanover, Justine Trucksess. “As a designated non-profit, Main Street Hanover will be able to expand our capabilities for fundraising and develop additional methods for financial sustainability. We appreciate the support we’ve received from the community and look forward to another big year for Downtown Hanover and a big year for Main Street Hanover” Main Street Hanover is, and will continue to be, a collaborative effort between partners dedicated to our mission to expand the economic capacity of downtown Hanover, thus improving the business environment, enhancing the quality of place, and increasing community synergy. To learn more about Main Street Hanover, please visit: www.mainstreethanover.org. Related posts: MSH Receives National Accreditation Starting a Business in Hanover 10 Great Things to do in Hanover This Weekend...
Chamber Showcases Workforce Partnership and Apprenticeship Program
The Hanover Area Chamber of Commerce hosted an event on Nov. 15 to celebrate Hanover-area workforce partnerships and the new Chamber apprenticeship program. The purpose of the event was to showcase facilities in Hanover-area schools that prepare students for careers as they enter the workforce, while also providing employers with information for shadowing and apprenticeships in their facilities. There were several school districts in attendance that do not yet have these facilities but aspire to offer workforce preparation to students in the future. Additionally, representatives from several state agencies were present to learn more about what Hanover schools have to offer, and how the Chamber’s apprenticeship model can be replicated across the Commonwealth. The event began at Hanover High School at 9 a.m. with an introduction from Chamber President Gary Laird. PA Rep. Kate Klunk shared a few words about growing up in the Hanover area and her time at Hanover High School, where she is hopeful her children will attend. PA Deputy Secretary of Workforce Development Eileen Cipriani then applauded the community for coming together to create such a program that the state proudly supports. Following Cipriani, PA Deputy Secretary for the Office of Administration at DCED Carol Kilko declared the program as an opportunity for not just students, but also businesses. After these remarks, Hanover Public School District Superintendent Dr. John Scola was given a chance to speak. He emphasized Hanover Public School District’s goal for students to become both college and career ready—a benefit that allows students to choose their path, and change their minds along the way. The group then toured multiple facilities throughout the school, including the foundry, welding lab, virtual and augmented reality labs, video and music recording studios, and more. Students were shared their own experiences with the program and demonstrated equipment. Attendees then travelled to South Western High School where they again toured several technology education labs, including the welding lab, electronics lab, woodshop, digital media and graphic design centers, and drafting room. Tyler Sieg, a technology education teacher at South Western, emphasized the importance of such facilities, emphasizing that his classes require students to not only be good with their hands, but also with their heads. According to Sieg, many of his lessons are based upon science principles, which challenge students to think pragmatically. South Western High School students Morgan McAdams, Zachary Neighoff, and Bailie Zepp shared their experiences with South Western’s career readiness programs. Gordon Laabs (Elsner Engineering), Lisa Dennis (South Western High School), David Harnish (Hanover Public School District) and Eric Ramsay (PA Department of Labor and Industry) led a discussion about the apprenticeship program and encouraged local businesses to become involved. Secretary Dennis Davin of the Department of Community and Economic Development provided closing remarks and presented a proclamation of National Apprenticeship Week from Governor Wolf. The Hanover Area Chamber of Commerce was the first chamber in Pennsylvania to submit a Chamber Apprenticeship Model that was approved by the PA Department of Labor and Industry. Through the apprenticeship program, high school students will have the opportunity to begin as a pre-apprentice in their junior year, with the program structured around their high school curriculum and work within one of the participating companies. Upon graduation, the student will have the opportunity to complete a paid apprenticeship within the company. The apprenticeship program is part of a greater workforce development initiative by the Hanover Chamber, in collaboration with local partners in business and education. Noting the need for a talented and competitive workforce, the chamber began implementing strategies to educate and develop the future workforce over 15 years ago. To view photos from the event, visit us on Facebook. Related posts: Small Business Marketing with the Chamber...
Chamber Recognizes 2017 Hanover Business Awards
The Hanover Area Chamber of Commerce held its Annual Business Awards Ceremony on Thurs., Nov. 2, 2017 at Bay City Restaurant. The event was presented by APPI Energy. In addition to naming Educators of the Year, Positive Action Award, Small Business of the Year and Entrepreneur of the Year, the Chamber recognized Drew Derreth of the Hanover Valley Presbyterian Church as Past Chair of the Board; Dr. Barbara Rupp, past Superintendent of South Western School District, with the Community Leader Award; Dr. Chris Esgar, professor at HACC, with the Chamber Educator of the Year Award; Bert Elsner II of Elsner Engineering with the Chairman’s Award; and Dr. Maureen Thiec, past principal of Delone Catholic High School, for her many years of service to the community. Competitors from Ability Prosthetics & Orthotics, Inc., winners of the 2016 Corporate Challenge, were again presented with the trophy for winning the 2017 competition in the competitive track. Clarks Americas took home the recreational track trophy for the second year in a row. The Chamber recognized Member Anniversaries including: 5 years: Shultis Law, LLC; Sprint; LMS Commercial Real Estate; Wide Open Communications; William F. Ault Asphalt Paving & Sealing. LLC; Rotary Club of Hanover, PA; Hanover Apartments; WellSpan Health; Hanover Area Management Association; F & S Orthodontics and Periodontics; Buffalo Wild Wings; Pennsylvania Theatrical Arts by Brittany Stevens, LLC; Hanover Area Young Professionals; St. Paul’s Lutheran Church; C & I Maintenance Solutions, LLC; Hospice & Community Care. 10 years: Washington Township; Big Mike’s Crab House & Grill; Holtz Family Chiropractic, LLC; Spring Grove Area School District; Furs by Susan; New Age Associates, Inc.; Czapp & Griffith Plumbing & Heating; Dutch Country Restaurant; Stronghold Floors; C. E. Williams Sons, Inc.; Riggle & Associates Wealth Management; York Adams Community Tennis Assoc.; Great Clips; Aloha Animal Hospital, LLC; DL3 Systems, LLC; Shippensburg University. 15 years: ROCK Commercial Real Estate; Organization Development & Training; Holiday Inn Express; Rumbaugh Insurance; The May Eye Care Center & Associates; W.C. Manufacturing Co., LLC; and EZToUse.Com. 25 years: Hanover Capital Management, Inc.; Roller Printing Co, LLC; Choice Health Care; Lester J. Sell Agency; CBY Systems; Smith Brothers, Inc.; Threefold Janitorial Services, Inc.; ASJ Emergency Restoration & Cleaning; C.S. Davidson, Inc.; PathStone Corporation. 50 years: ACNB Bank; Andrew R. Crooks, CPA; Hanover Hall Nursing and Rehab Center; Bell Insurance, Inc.; Menchey Music Service, Inc.; Miller Chemical & Fertilizer Corp.; SKF USA Inc. 60 years: CenturyLINK. 70 years: TAW Distribution; CAM Innovation, Inc.; C.A. Weber Agency, Inc. 80 years: Columbia Gas of Pennsylvania, Inc.; Swam Electric Co., Inc.; Elsner Engineering Works, Inc. The 2017 Educators of the Year included Tyler Sieg, South Western School District; Marie Smith, Hanover Public School District; Candy Sneeringer, Delone Catholic High School; Nicole Harlacher, Spring Grove Area School District; David Bowman, Conewago Valley School District. Award sponsor Andy Seebold, Senior Director of Business Services for WellSpan Health, presented the Positive Action Award to the Memory Care Ministry at Cross Keys Village – The Brethren Home Community. The Positive Action Award is given to an organization or business that positively contributes to meeting the needs of the Hanover region and works together with community members toward a cooperative vision that suggests ways to manage growth. The Memory Care ministry at Cross Keys Village – The Brethren Home Community enhances the lives of those living with Alzheimer’s disease or another related disorder, as well as the lives of their families and caregivers within and outside the Cross Keys Village community. Anyone can take advantage of the scope of guidance provided by the dedicated and knowledgeable Memory Care team, and there are no other organizations providing the Memory Care support to the community like Cross Keys Village. Cross Keys Village along with Hanover Hospital (2016) and the Adams County Area Agency on Aging (2017) collaborated to offer the Early Stage Dementia Support Group. This 8-week support group is for persons living with Alzheimer’s disease or another related dementia and their Care Partners, where they will connect with others who understand how they are feeling and are facing similar experiences. The Memory Care program also offers a handful of monthly support groups and social clubs for individuals who care for a loved one with dementia. Award sponsor Julia Flynn, Regional Vice President for Northwest Bank, presented the Entrepreneur of the Year award to Keith D. Smith, owner of Keith Smith Concrete Contractor, Inc. The Entrepreneur of the Year is awarded to a member of the Hanover Chamber whose business has been locally established for at least two years. The nominee’s business must be reputable, visible and show the effects of entrepreneurial skill in exemplary management and growth, and the nominee must be the individual responsible for the reputation that distinguishes the business among its competitors. Keith Smith started his concrete construction business in 1994 with what few resources he could pull together from around him. Since then, Smith’s company has grown to 50 employees, with jobs ranging from small back patios to 1.2 million sq. ft. warehouses. For Smith, the true profit of his business is always evolving, as is his influence among others. Smith has very traditional values, and he projects those values onto his employees who he treats like family. He often opens his home to his employees, recognizes them and each of their successes, and involves them in opportunities they otherwise would never have. Aside from being their boss, Smith is their educator in work and in life. Outside of his business, Smith is surely a friend of the community. He is involved in the Hanover Area and often helps his neighbors in whatever way he can. He is an individual who does his best to volunteer time and resources to people—and businesses—who are not as fortunate. Finally, Justine Trucksess, manager of Main Street Hanover, presented the Small Business of the Year award to Pennsylvania Theatrical Arts by Brittany Stevens on behalf of Penn National Insurance. Small businesses, classified as those with no more than 40 full-time employees, play a crucial part in the economy and welfare of the Hanover community. The Small Business of the Year is awarded to the business that best exemplifies sound principles of business success, personnel management, and community leadership and service. Founded in 2011, Pennsylvania Theatrical Arts by Brittany Stevens (PATABS) has continually adapted and evolved to the needs of children in the arts within the Hanover community. With a family atmosphere and creative environment, PATABS provides programs that aim to develop children as a whole. Brittany Stevens, owner and artistic director of PATABS, works hard to teach her students commitment and dedication to help them grow as artists and performers. Her studio has undergone significant growth and changes year after year, and she has consistently risen to the occasion of managing her increasing number of students and productions. Stevens and her team at PATABS want every student to succeed. Because of this, PATABS and The Vault Theater Company, a downtown non-profit community theater program, offers free programs. They understand that everyone has a budget, but they don’t want that to hold students back from reaching their full potential through the arts. The students that participate in these free programs are exposed to professional work settings, professional performance settings, responsibility and dedication—all of which promote self-growth. The Hanover Chamber would like to thank event sponsor, APPI Energy, and award sponsors: Penn National Insurance, WellSpan Health, Northwest Bank, and KLK School of Welding and Theory. Many thanks to Kevin Strack, Remembrances by Kevin, for event photography. For more event photos, visit us on Facebook! Related posts: Discover Hanover: Hanover Shoe Farms Small Business Marketing with the Chamber Starting a Business in Hanover...
Featured Member: Prestige Apparel
At Prestige Apparel in Hanover, Pennsylvania, a family brings their dream to life, building their business from the ground up. Sitting in her warehouse office in McSherrystown, Jess Miller reflects on everything that she and her family has accomplished over the past 12 years. “We pride ourselves on our customer service and our attention to detail, which is why our customers keep coming back,” says Jess of her family-owned and operated business, Prestige Apparel LLC. Prestige Apparel, like many family-owned small businesses, started literally from the ground floor up; Jess, her husband, Ryan, and father, Howard Martin, began the screen printing business in 2004 in the basement of their home with just one small 4-station six color press. The idea came from Jess’s brother, a graphic designer, who was often asked for screen printing recommendations by his clients. The Millers liked the idea, and the rest, as they say, is history. Prestige Apparel has now grown to a total of 5 employees in a 4,200 square foot location for textile printing, both by hand and machine, and textile embroidery. The most recent development in the warehouse was the purchase of an automatic screen printing press that speeds up production and allows Prestige to offer lower prices and even faster turnaround. The machine is capable of printing up to eight colors. “The automatic press can do hundreds of shirts within a few hours, whereas by hand it could take well over a day,” Jess explains. Throughout the many changes over the years, the one thing that hasn’t changed is the staff’s devotion to giving only the best to their customers. From corporate logo apparel for large businesses to supporting local school sports teams, no customer is too big or too small for Prestige. Don’t let the name fool you; Prestige Apparel is not just limited to clothing. In addition to t-shirts, polos and sweatshirts, Prestige also offers logoed promotional items including tote bags, baseball caps, blankets and much more. Upon entering the McSherrystown facility, the feeling of a family-owned small business is immediately evident. The Prestige ‘mascots’, Murray and Cooper, are eager to greet customers at the door with a friendly sniff and wag of the tail. The front office is full of sample shirts with names that locals will immediately recognize, including the YWCA, high school sports teams and organizations, 5k runs, and local bars and restaurants. The decision to set up business in Hanover was an easy one for the Millers, having spent all of their childhoods here, and the husband and wife team hope to one day pass the business on to their children. “We love Hanover and are happy to be doing business here. We have always lived in Hanover and never thought of leaving, personally or professionally,” says Jess. “Hanover is our home and we are proud to be a part of such a wonderful community.” Related posts: Related Posts...
Hearing Loss and General Health: Guest Post by Hearing Health USA
Hearing loss is one of the most prevalent health issues in the world. It affects over 350 million people worldwide and nearly 40 million Americans of all ages—that equates to over 10% of the US population. What many people may not realize is that hearing loss is not just simply an ear problem; it can significantly impact quality of life and overall health. Those with untreated hearing loss are more likely to become socially isolated which can lead to depression and anxiety. Recent research, most notably conducted by Johns Hopkins University, has also shown that those adults with untreated hearing loss are at a 30-40% increased risk for cognitive decline, which is linked to dementia and Alzheimer’s. We don’t just hear with our ears, we also hear with our brain! The effects of hearing loss are not normally associated with other health issues like diabetes and high blood pressure, for example, but research has shown that they are connected. If you have a high blood glucose level, you can potentially develop high blood pressure which in turn damages the inner ear by cutting off vital oxygen. Anyone who is obese or overweight is also at risk for developing hearing loss or even tinnitus. Maintaining a healthy weight isn’t just good for your heart; it’s also the key to maintaining healthy hearing. Hearing loss is not only an aliment of old age. In fact, 40% of the 40 million Americans with hearing loss are under the age of 60. Our goal as hearing health providers is to educate the masses on how hearing loss can affect your overall health. Unfortunately, too many wait years and even decades to address hearing loss before getting treatment. If you suspect that you or someone you love is suffering from hearing loss, please reach out to Hearing Health USA. Our office is located at 1000 Carlisle St. Suite 18 in Hanover, PA. You can schedule your free hearing evaluation by calling 717-965-8290. About The Author: Dr. Amanda Long earned her Master’s Degree in Audiology at The George Washington University and then continued with her education and in 2007 obtained a Doctorate Degree in Audiology from Salus University. She provides diagnostic and hearing aid services to patients of all ages from infancy through adulthood. She enjoys educating her patients and their families on the importance of treating hearing loss. Related posts: Related Posts...
Sip, Savor & Discover Hanover at Local Breweries and Wineries
Hanover has quickly become a sipping destination for wine and craft beer enthusiasts, alike. From the Leggy Blonde at Warehouse Gourmet Bistro & Brewpub, to the Pigeon Hill Punch at High Rock Winery, there’s a sip for everyone in Hanover. Here’s our guide through some local favorites of the grape and hop variety. Adams County Winery A short drive to the west brings the traveling connoisseur to the South Mountains overlooking Gettysburg where Adams County Winery has been making wine for over 40 years. The climate is ideal for grape growing, and in turn produces quality wines; dry to sweet reds and whites, fruit wines, sparkling red, and even a chocolate wine. Home to the official wines of the 150th Battle of Gettysburg, Adams County Winery boasts Rebel Red and Tears of Gettysburg as their most popular red and trademark white. Aldus Brewing Co. Just a mile from downtown, a former factory building has found new life as a brewery. The owners of Aldus Brewing Co. have set their sights on creating craft beer that is easy to drink. Their trio of “accessible brews” includes American Blonde Ale, Olde Factory Amber IPA and Wee Dame, a Scottish Wee-Heavy. All three are available in growlers and kegs, as well as on tap in the brewpub where they are served alongside Pennsylvania-produced wines and tasty fare. Keep an eye out for bottles, rolling out soon! Center Square Brewing Striving to incorporate fresh and local ingredients, Center Square Brewing creates one-of-a-kind beers with a local flair. Located in the Altland House in Abbottstown, the in-house brewery features hand-made craft beer brewed in the 3-barrel brew house. Four rotating beers are on tap, with season specialties available as well. Try the Alt, a traditional German Altbier made of five different malts, Hallertau and Pearle hops, and Dusseldorf Alt yeast. High Rock Winery Tucked away in the Pigeon Hills, High Rock Winery produces the epitome of local, sweet wines. Their “Down Home Country Wines” are produced from locally-grown red and black raspberries, strawberries and blackberries picked by the winemaker herself, and the grapes are grown locally in York County and northern Pennsylvania. The Pigeon Hill Punch, a blend of Niagara Chambourcin and Seyval grapes, is worth the trip to the hills, where guests can enjoy the wine while enjoying the peacefulness of the woods, and deer and wildlife that tiptoe past. Miscreation Brewing Company The Spweach Impwediment, a wheat beer with a slight hint of peach, is a lighter choice and probably a safe bet for newbies to the craft beer scene. Frank’n Stout, literally a miscreation according to co-owner Mark Mathias, is a unique offering that pairs the flavor of jalapeno with coffee notes that leaves fans coming back for more. Find Miscreation Brewing Company on the square, and ask about a to-go cup to accompany your walk through downtown! Something Wicked Brewing Company Their four flagship beers cover a broad spectrum of styles, sure to tempt and tease your pallet. Sinful, Virtue, Charity and Chaos are always on tap, but don’t forget to try a brew from their rotating taps and pair it with a Revonah pretzel log. From IPA’s to stouts and more, something wicked is always brewing at Something Wicked! Located in the former Moose building on Broadway, you’ll find the hidden entrance to Something Wicked in the alley behind the building. Warehouse Gourmet Bistro & Brewpub Warehouse Gourmet was the first on the Hanover brewing scene, expanding their sit-down bistro to add a brew pub in 2012. Customers will find a well-balanced variety of beers to compliment Warehouse’s legendary fare, from pale ales to porter to stout. Leggy Blonde and Small Town Brown are Hanover favorites, and customers often stop by to fill up a growler for home consumption. Looking for more? Sip, savor and explore to your heart’s content on the Mason-Dixon Wine Trail. Sponsored by the York County Convention & Visitors Bureau, the trail includes 20 family-owned locations in southern Pennsylvania and northern Maryland making tantalizing wines and refreshing ciders. For a free brochure and tour information, visit www.masondixonwinetrail.com. Don’t just enjoy your pint; learn about how your frosty mug of beer came to be as you travel along the Susquahanna Ale Trail. For more information, trail guides and participating locations, visit www.susquehannaaletrail.com or call 1-888-858-YORK. Related posts: 10 Great Things to do in Hanover This Weekend Discover Hanover: Local Markets Discover Hanover’s History with Historic Tours...
Discover Hanover’s History with Historic Tours
Delve into Hanover’s historic side on one of many tours available to the public. Weather you’re a history buff or novice, there’s a tour for you in Hanover! Hanover Area Historical Society Get to the roots of Hanover’s history with a visit to the Hanover Area Historical Society, located at 21 Baltimore St. The Society currently operates the Yelland Research Library, offering a collection pertaining to the area’s history; the Warehime-Myers Mansion at 305 Baltimore St., which is open for tours; and the Neas House, at 103 West Chestnut St. For more information, visit www.hahs.us or 717-637-6413. Battle of Hanover Hanover is one of seven communities designated as a PA Civil War Trails Community. Relive the encounter that has become known as the Battle of Hanover through a two-mile self-guided walking tour, laid tour with wayside markers. Download your walking tour brochure here. Want to dive even further into Hanover’s Civil War history? Visit the world-famous Gettysburg Electric Map, now housed in the Hanover Heritage Conference Center. Visitors have the chance to view the restored 30-by-30-foot map, which tells the story of the Battle of Gettysburg using 632 special lights to show how the battle unfolded. The map is open Thursdays, Fridays and Saturdays. *Click here for current showings and information, or email HanoverHeritage@gmail.com to arrange a group showing. Hanover Fire Museum Established in 1980, the Hanover Fire Museum houses close to 200 years of Hanover’s fire service history, and honors those who dedicated their lives to protecting the community. The museum is packed with firefighting apparatus, memorabilia and displays, including the horse-drawn 1882 Silsby Steamer. Visit the museum at 241 N. Franklin St.; for hours and information, call 717-637-6671. Trolley Trail Hop on the historic Hanover Trolley line, which ran from Hanover to West York, for miles of fun whether walking, running or biking. A two-mile section is located in Penn Township and Hanover Borough, and stretches from Cherry Tree Court to Gitts Run Road. The Hanover Trolley Trail and other portions of the York-Hanover line are monitored by the York County Rail Trail Authority. For more information, visit www.YorkCountyTrails.org. Related posts: Discover Hanover: Hanover Shoe Farms 10 Great Things to do in Hanover This Weekend Discover Hanover: Local Markets...
Fair Labor Standards Act Overtime Regulations: What you need to know
This article originally appeared on May 18, 2016 by Stock and Leader, Attorneys at Law, written by Mark D. Evans and re-posted with their permission. Link to the original article can be found here. The employer community has been anxiously awaiting the U.S. Department of Labor’s (DOL) publication of the Final Rule updating the Fair Labor Standards Act overtime regulations. On May 17, 2016, the DOL issued the Final Rule, which takes effect on December 1, 2016. Below are highlights of the Final Rule: The salary basis test, which sets the minimum salary level that must be paid to an employee for the employee to be exempt from the FLSA overtime requirements, has been increased from $23,660 to $47,476 a year, or from $455 to $913 a week. The $47,476 a year threshold is less than the salary basis threshold in the proposed rule. The salary basis test will be updated every three years. The DOL projects that the salary basis threshold will increase to more than $51,000 with the first update on January 1, 2020. This appears to assume an inflation factor of about 2.5% per year. The highly compensated employee threshold has been increased from $100,000 to $134,004 a year. There are no changes to the duties tests. The duties test outlines that an employee’s job duties must primarily involve executive, administrative, or professional duties as defined in the regulations for an employee to be exempt under the FLSA overtime requirements. It is important to remember that both the salary basis test and the duties test must be met for an employee to be considered exempt from the FLSA overtime requirements. How will the new overtime rules affect your business and your employees? What should your business do now to ensure compliance by the December 1, 2016 deadline? Join Stock and Leader for a program addressing the recent changes to the Fair Labor Standards Act Overtime Regulations on Friday, October 7. Register for this seminar here. For more details, please contact the Chamber office. This program has been submitted to the HR Certification Institute for review; this program may be submitted for SHRM credits. Related posts: Related Posts...
10 Great Things to do in Hanover This Weekend
It’s the last long weekend of the summer, but there’s still plenty to do in Hanover! Planning to spend your weekend close to home? We’ve compiled a list of 10 things to do in Hanover to fill up your weekend. Attend a Local Event: From the Chili CookOff to 2nd Saturdays on Main Street, there’s always a local event to check out in Hanover! Don’t forget to visit the Hanover Healing Field, sponsored by the Exchange Club of Hanover in remembrance of 9/11. Check here for more community events! Hanover Shoe Farms: Nestled among the rolling, green hills of south central PA, the Hanover Shoe Farms are home to some of the great names in Standardbred horse racing. The farms are open to the public for self-guided tours seven days a week during daylight hours; employees are on hand to answer questions between 8 a.m. and 4 p.m. Hanover Shoe Farms is located approximately 3 miles from Center Square, halfway between Hanover and Littlestown on Route 194. Visit hanovershoefarms.com for more information. Battle of Hanover: Hanover is one of seven communities designated as a PA Civil War Trails Community. Relive the encounter that has become known as the Battle of Hanover through a two-mile self-guided walking tour, laid tour with wayside markers. Download your walking tour brochure here. Want to dive even further into Hanover’s Civil War history? Visit the world-famous Gettysburg Electric Map, now housed in the Hanover Heritage Conference Center. Visitors have the chance to view the restored 30-by-30-foot map, which tells the story of the Battle of Gettysburg using 632 special lights to show how the battle unfolded. The map is open Thursdays, Fridays and Saturdays. *Click here for current showings and information, or email HanoverHeritage@gmail.com to arrange a group showing. Hanover Geo Trail: Embark on a digital treasure hunt around town on the Hanover Geo Trail. Geo caching allows modern adventurers to use their GPS devices (usually smart phones) to navigate the path to elusive ‘caches’, which are hidden containers holding a logbook for the hunter to sign. Geocaches are hidden in landmarks, public parks, parking lots, and outside of businesses. With over 20 caches on the Hanover trail, cachers will make their way around Hanover, discovering exciting locations along the way. Each cache will contain a unique code to be used in your Hanover Geo Trail passport (download here) as proof of finding the cache. Cachers who complete 18 of the 20 caches of the trail can receive a commemorative coin, available at the Hanover Area Chamber of Commerce office. Game On: Looking for more kid-friendly activities? Hanover has plenty to keep the kids (and even the kid-at-heart) on their toes. Make the most of the Labor Day Weekend with a summer favorite: putt-putt! Your family can spend the day at Hickory Falls Family Entertainment Center, where miniature golf, water wars and the go-cart track are summer favorites. Cool off inside with laser tag, rollerball bowling and the indoor play area, then finish off the day with an ice cold gelato from Rita’s Italian Ice. If you’re feeling nostalgic, rewind the clock at Timeline Arcade. The arcade of your childhood is alive and thriving, with 80-plus machines in Downtown Hanover. Gaming is charged by the half-hour increment, so you can take your pick, from pinball and classic arcade games to modern interactive games, and even throwback gaming consoles. Shop ‘til you Drop: In Hanover, you don’t have to go far to get your shopping fix. In the heart of the downtown, boutique retailers offer everything from furs and shoes to gourmet oils and vinegars. Throughout town (from Eisenhower Drive to Baltimore Street) long-time retailers, some existing for 30 years and more, mix with new businesses that have quickly become local favorites. *Make your shopping list with these Hanover retailers! Tasting Tours: In a short time, Hanover has become a mecca for craft beer enthusiasts. From the Leggy Blonde at Warehouse Gourmet, to the Reckless IPA at Miscreation Brewing Company, there’s something for every palate in Hanover. Plan your day along the Susquehanna Ale Trail; in addition to Warehouse and Miscreation, Center Square Brewing (at the Altland House), Aldus Brewing Company and Something Wicked Brewing Company top our Hanover list. It’s wine o’clock in Hanover! Spend an afternoon sipping Pigeon Hill Punch at High Rock Winery, or make your way to Adams County Winery for a taste of their fan favorites, Rebel Red and Tears of Gettysburg. Savor Hanover: You’ve shopped, you’ve golfed, you’ve toured and you’ve sipped, and now it’s time to grab a bite! From seafood to hot dogs, treat your tastebuds at one of the many restaurants of Hanover. *Click here for a dining guide! Farmers Markets: You can’t get a taste of Hanover without spending some time in one of the many farmers markets around Hanover. Stepping into the Hanover Market House on Saturday mornings sends you back in time; back to a much simpler way of life. Fresh fruits and vegetables, hand-cut meats, local crafters and mouth-watering pastries are all staples inside the market house, open on E. Chestnut Street from 6 a.m. to 12 p.m. If it’s good old Pennsylvania Dutch you’re looking for, look no further than The Markets at Hanover. Located on Broadway, shoppers will find themselves faced with a wide array of Pennsylvania Dutch treats, including shoe-fly and whoopee pies, scrapple and panhaas, and pantry staples like pickles, jams and jellies, as well as fresh fruit and vegetable stands. Snack Food Tours: What’s a weekend in the ‘Snack Capital’ without a taste of one of our famous snacks? From crispy chips to salty pretzels, get your snack fix at one of the local snack food manufacturers. Utz Quality Foods, Snyder’s-Lance and Revonah Pretzles are all nestled in the heart (and bellies) of Hanover, and all three are open for tours. Find tour information and hours here.* So you’ve checked off everything on the list and you’ve still got time to kill this weekend? There’s plenty more to do in Hanover. You’ll find more visitors information here, and be sure to follow the Hanover Chamber and Main Street Hanover Facebook pages for up-to-date happenings in Hanover! *Please check holiday and weekend hours of operation by visiting individual business websites. Related posts: Discover Hanover: Hanover Shoe Farms Discover Hanover’s History with Historic Tours Starting a Business in Hanover...
Discover Hanover: Hanover Shoe Farms
It’s that time of year again! Chamber staff members are hard at work on the 2016 Discover Hanover magazine, set for publication in early May. We are so excited about the interviews and articles that we’re working on that we felt it only fair to share a sneak peek into what’s going on behind the scenes. Chamber Intern Shannon Wissler had the pleasure of visiting the Hanover Shoe Farms for the first time and spoke with Dale Welk, longtime employee, about their prized racing horses and the specialized care that they give them. The Hanover Shoe Farms specialize in standardbred horses, which are the horses that race with a small jockey in a ‘sulky’, a cart attached to a harness on the horse. Welk and his co-workers joke about how different sulky racing a horse is from the typical jockey-on-horse racing that most of us imagine when we think of horse races. “Anybody can ride a horse, but it takes skill to drive one,” laughed Welk. Welk emphasized how important it is for people to the farms and take the time to learn about horses. He explained that horses are strong, powerful creatures who can be unpredictable at times, but given the proper care by experienced hands they can be gentle giants. That is why the farm has started a new program to work with yearlings every afternoon, petting them and teaching the foals to get over their fear of humans. Welk said that it is important to interact with them in situations other than just grooming or giving them shots. The farm teaches their foals that there are benefits that come with human interaction other than the sometimes unpleasant vaccines that are necessary. Taking the proper steps to socialize the horses and tame them is a priority of Hanover Shoe Farms, which is why they have recently begun bringing the young foals that they will be selling to the fairgrounds in Hanover seven to eight weeks before being sold. There, the foals are worked with day in and day out, being groomed and rubbed to make a friendly horse. It is obvious that the employees that work on the farm are truly passionate about their jobs and the horses on the farms. Several members of the Hanover Shoe Farm team have been working there for over 30 years. Welk has been working for the farm for over 40 years, following in his father’s footsteps who worked there for 45. Welk started spending his summers at the farm when he was 14 and over time has worked with essentially every aspect of the farm, whether that be on the farm working maintenance or being a “desk jockey” with sales. Welk and the rest of the staff at Shoe Farms are committed to keeping the farm thriving. The remainder of this article will be featured in the 2016 “Discover Hanover” magazine. To learn more about the horses and racing history of the Hanover Shoe Farms, schedule a guided tour. Visitors can walk through four barns, two for stallions and two for mares and their foals, and along the surrounding fields . Tuesdays and Thursdays are the best days to visit, and during the spring (March through May) is the best time to see mares and foals up close. The farm is open for self-guided tours seven days a week during daylight hours. Between the hours of 8 a.m. to 4 p.m., visitors are likely to find a worker who can answer questions about the farm and horses. For more information, visit www.hanoverpa.com or Hanover Shoe Farms, Inc., 2310 Hanover Pike, and 717-637-8931. If you would like additional information about “Discover Hanover” or would like to appear in an upcoming issue, please see advertising rates here or contact Katy King, Marketing & PR Director for more information. Related posts: Discover Hanover Sneak Peek: Hanover Orthodontists 10 Great Things to do in Hanover This Weekend Discover Hanover’s History with Historic Tours...
As a Chamber member, you have likely attended more than a handful of networking events. Most Hanover Chamber members cite networking opportunities as their number one reason for joining, yet so many of us are not confident in our networking skills. By utilizing the following networking tips, you will set yourself up to create solid and lasting relationships that will benefit your business and career. Networking Tips for Business 1. Plan Ahead. Prepare a handful of questions to get the conversation started, and think about your own answers to similar questions. Replying with one-word answers doesn’t make for good conversation, and likely will leave you with an awkward silence. Think about questions that you can ask that will elicit a response and tell you more about the person with whom you are conversing. Preparing ahead of time will help to calm nerves and boost your confidence before entering the room. Some questions to get you started: “Where are you from? Where did you attend (school, college, etc.)?” “What do you do in your business? What brought you to your current position?” “Are you following (current sport season or team)?” 2. Arrive Early. A ‘fashionably late’ entrance means that most people in the room are already engaged in conversations and you’re left to wedge yourself into one of them. When you arrive early you’ll find the room a bit quieter, leaving a window of opportunity to spark a conversation with someone who isn’t already paired up. 3. Listen for Connections. Now that you have some questions ready to go, be sure that you are listening intently and making connections where possible. People like to talk about themselves; let them! Relate to common interests such as favorite sports teams, home towns, children or similar career paths. When you’ve made a connection, expand the conversation on that topic. Make a mental note of the connection so that you can refer back in a future conversation. You’ve just met Sally whose son has started little league. Next time you speak with Sally, whether by email, phone or at an event, you’ll be able to ask how the season is going and fall back into a natural conversation. 4. Use Positive Body Language. We all know the feeling of talking to someone who isn’t fully listening, and likely that ties back to their body language. Show that you are interested in the conversation by making eye contact and nodding. Begin and end the conversation with a handshake. And, perhaps most importantly, don’t underestimate the importance of a smile! Not only does a smile help to put you at ease, but it makes you approachable and inviting to those looking to start a conversation. 5. Practice. The more you utilize these networking tips, the more they will become second nature. Soon, you’ll find yourself putting the tips into practice without thinking about them. Practice your icebreaker questions with coworkers, at the grocery store, the PTA, or at your next dentist appointment. Be sure to follow up and keep in touch with people you’ve met at networking events, even if that means a quick call or email to say ‘hello’. Remember that networking is all about making connections. Developing and keeping strong connections with people you’ve met can and will have a positive impact on your business, now or in the future. Ready to polish your networking skills? Join Chamber members at an upcoming Membership Mixer or Eye-Opener Breakfast, and watch your business connections grow! Related posts: Discover Hanover Sneak Peek: Hanover Orthodontists Facebook for Small Business 102: Get Noticed...
Discover Hanover: Local Markets
You can’t get a taste of Hanover without visiting one of the many markets; from the old-fashioned farmer’s market to locally-sourced specialty foods, local markets bring a taste of Hanover to your home. The Hanover Market House Spending a Saturday morning at the Hanover Market house sends you back in time; back to a much simpler way of life. Fresh fruits and vegetables, hand-cut meats, local crafters and mouth-watering pastries are all staples inside the market house, located on E. Chestnut Street since 1933. Originally an open air building located on center square, the first market house was built in 1815. In addition to produce, this early market also housed the town’s only jail cell. During the Civil War, soldiers on horseback rode through the market, thinking it a covered bridge. This building was torn down in 1872, and the market was located for some time in the Hanover Opera House on West Chestnut Street. The current market building was erected in 1933, to replace a dance hall that was attracting an ‘unsavory crowd’, according to the market’s website. For the past 80 years, the Hanover Market house has been home to vendors selling everything from fresh produce, meats and baked goods to crafts, décor and specialty items. “The market is truly a one stop shop,” said Christopher Arter, owner of Christopher Cringle’s. Arter set up shop in the market house after a few years of waiting for a space to open. The market offers an affordable alternative to opening up a brick and mortar location, important for Arter and other vendors who have full time jobs outside of their market stand. “The market is only open on Saturday mornings, which is attractive to those who use their market booth as a supplemental income,” explains Arter. “That said, the market is a great advertisement. People who shop here are well connected with others in town. Word of mouth is the best type of advertisement, and if you stand out, it’s hard to say what will happen!” Arter’s space is one of those that stands out in the market house. Serving as Hanover’s Christmas specialists, Christopher Cringle’s offers a wide selection of hard-to-find seasonal lighting, decorations, and even giftware and other holiday décor, including Halloween and patriotic items. Their unique expertise also includes pre-lit tree repair and custom holiday decorating. “Being in the market is great of a seasonal business like ours. Even during the off season, people are walking past your stand, and just might find something that catches their eye.” Locals will pack the Hanover Market House early, but 30-plus vendors are open Saturdays from 6 a.m. to 12 p.m., year round. Two restaurants serve both breakfast and lunch; perfect for the early-bird and the late risers. Carriage House Market Heather Sheppard-Lunn knows a thing or two about Hanover locals, as 99 percent of her inventory at the Carriage House Market is sourced within 100 miles of the building. Helping shoppers to relate to the regions’ vibrant agricultural traditions, Sheppard-Lunn works directly with local farmers and merchants and sticks to seasonal foods, thereby ensuring high-quality, great-tasting produce, meats, cheeses and specialty foods. Sheppard-Lunn believes that traditions give people a sense of place, and follows through on this belief by offering fresh-baked bread, homemade soups, and seasonal, local traditions such as fasnachts- a doughy treat coming from the Pennsylvania Dutch who originally settled the region, meant to use the last of the sweets and fats on the last day before Lent. The market offers preservative-free and made to order fasnachts year round, and uses a funnel-cake style batter sprinkled with sugar as opposed to the traditional yeast doughnut. The Markets at Hanover The Carriage House isn’t the only spot for Pennsylvania Dutch traditions in Hanover. At The Markets at Hanover, located on Broadway, shoppers will find themselves faced with a wide array of PA Dutch treats including sho-fly and whoopee pies, scrapple or panhaas, and pantry staples like pickles, jams and jellies. Shady Maple, a Lancaster County favorite, has set up shop in Hanover to offer its famous baked goods, bulk baking supplies and fresh bread. Continuing the theme of local produce, the Markets at Hanover also feature a number of farm stands that stock fresh fruits and vegetables for the local-minded shopper. Elizabeth Silbaugh-Johnides, manager of The Markets at Hanover, sees the markets as an incubator for fledgling businesses and entrepreneurs. With low overhead, the markets offer a trial period for businesses to test the water with their products. Back to their Roots As businesses look to markets to get their footing, Hanover shoppers also turn to the markets as a must-stop in their shopping routine. Once a tradition of their parents and grandparents, younger people are making a habit of stopping by a market on a regular basis. “We do have a prominent crowd of elder and retired folks who remember shopping downtown and dealing with smaller, locally owned businesses,” said Arter. “But we’re also seeing more and more young couples and families, as people become more aware of where their food comes from and the demand for local rises.” For the planted Hanovarian and visitor alike, a stop at one of Hanover’s unique markets is a can’t-miss experience, and even an important social requirement. “You’re sure to run into someone you know at market.” This article first appeared in the 2015 “Discover Hanover” magazine. If you would like additional information about “Discover Hanover” or would like to appear in an upcoming issues, please contact Katy King, Marketing & PR Director. Related posts: 10 Great Things to do in Hanover This Weekend Discover Hanover’s History with Historic Tours Discover Hanover: Hanover Shoe Farms...
Small Business Marketing with the Chamber
When it comes to small business marketing strategies, it’s hard to know where to start. Advertising can be costly, time consuming, and ultimately difficult for a small business that may not have a role dedicated to marketing. When marketing plans are executed, small businesses can be discouraged to find that their efforts have had little to no effect. As a Chamber member, your business can take advantage of exclusive marketing and advertising opportunities; some at little to no cost, included with your membership! Today we are outlining six steps you can take today to move your small business marketing efforts forward. Small Business Marketing: Complimentary Chamber Services 1. Utilize your business listing on hanoverchamber.com. All members receive a complimentary business listing on the Chamber’s online business directory, and have the ability to include basic contact information, social media links, a 200 character description, hours of operation, keywords and driving description. The Chamber website serves as a first-stop resource for members, Hanover residents and visitors alike, and is a top referral source for services in the Hanover area. Your business listing serves as a free website for your business; take advantage of this opportunity! Update your business listing by logging on to the Chamber’s member site (contact us today to obtain login credentials!) and selecting the “Company Information” tab. Be sure that all applicable information is updated to provide potential customers and clients with all of the information they may need about your business. Optionally, you can upgrade to an enhanced business listing; receive priority placement in categorical listings, banner ads, quick-link results ad, ad display tracking, enhanced description, unlimited keywords, video, media gallery, 3 additional category listings and more! Upgrade your listing by contacting a Chamber representative. 2. Target your communications with a Chamber member mailing list. With over 600 local businesses and organizations in our database, the Chamber can compile mailing labels aligned with the marketing objectives of your business. Chamber members can obtain an electronic or printed mailing list free of charge, and can dictate a specific list using search criteria including employee count, business category and zip code. Please allow 1-2 business days to process; you may elect to receive the list electronically or hard copy. Alternatively, Chamber staff can print addresses on adhesive mailing labels, ready to be used for your direct mailing. An additional $40 surcharge applies. (Please note, we cannot provide email addresses!) 3. Display your marketing collateral in the Chamber office. All Chamber members are invited to display marketing and advertising pieces free of charge, where it they will be visible to local business people, community members and visitors. Simply drop off your materials in person to the office, and they will be displayed until they run out or become outdated. There are many more benefits and complimentary marketing opportunities available to you small business as a member of the Hanover Chamber. Apply for membership today, and receive three free advertisements in local newspapers! Small Business Marketing: Low-Cost Chamber Marketing Opportunities 1. Advertise in Chamber publications, including the Chamber Connection newsletter and the Chamber Insider quarterly update. More than 1,200 business people in the Hanover area receive the Chamber’s monthly 12-page, full-color newsletter, the Chamber Connection. In addition to a hard copy, the newsletter is also sent electronically to subscribers and archived on our website. Advertising in Chamber Connection is a great opportunity for businesses looking to build brand awareness, generate leads, and enhance their company image. Ads include an interactive hyperlink in the digital version. Don’t have a graphic designer on staff? We are happy to create an ad for your business and provide you with an electronic copy to use in other publications; a tremendous savings for a small business! Ad creation is included in the price of your chosen ad size; view rates, specs, and ad deadlines here. 2. Reach consumers and visitors through the Discover Hanover magazine. Serving as both visitor’s guide and business listing, Discover Hanover is the premier advertising vehicle for your small business! Over 12,000 copies are distributed annually to 100+ locations in York and Adams counties, promoting your business to residents and visitors alike. This magazine is published annually; rates and deadlines are available here, or contact our marketing department for further information. As with the newsletter, receive complimentary design services with the purchase of any ad! 3. Maximize your reach with online opportunities. Take advantage of low-cost advertising space on the Chamber’s website, which has over 120,000 views per month. Banner ad space is affordable and can be targeted to specific pages or posts on the website. Write a guest post for the Chamber blog, or sponsor a post tailored to your industry; the possibilities are endless! Are you ready to take the next step with small business marketing through the Chamber of Commerce? Download the 2018 Partnership Program for a complete listing of marketing and advertising opportunities. Create the best package to suit your business needs; marketing and promotions packages can be customized at any time, and offer great discounts to fit your marketing budget! Contact the Chamber to get started and see your business soar in 2018! Related posts: Facebook for Small Business 101: Why? Starting a Business in Hanover Facebook for Small Business 102: Get Noticed...
Discover Hanover Sneak Peek: Hanover Orthodontists
It’s that time of year again! Chamber staff is hard at work on the 2016 Discover Hanover magazine, set for publication in early May. We are so excited about the interviews and articles that we’re working on, that we felt if only fair to share a sneak peek into what’s going on behind the scenes. Keeping Hanover Smiling: Hanover Orthodontists This past week, Chamber intern Shannon Wissler sat down with Dr. David Ross of David Ross Orthodontics to discuss his practice as part of our piece on Hanover orthodontists. Dr. Ross was extremely energetic and excited to give an inside look of his practice and what he has to offer Hanover residents. The practice has been around for over 35 years, but recently became David Ross Orthodontics 3 years ago after Dr. Ross took over the practice from Dr. Hal Cohen. Dr. Ross explained that at David Ross Orthodontics their motto is “aligning happiness”; not only is it important to staff that every patient has beautiful teeth and a beautiful smile, but it is a priority to them that patients enjoy their experience. “It’s not about Invisalign or braces, it’s about how you feel when you walk in the office,” explained Dr. Ross. “It’s making sure that everyone feels special.” Whether that means making sure his office is available for school-aged patients who need appointments before or after school hours, or making sure that there are plenty of appointments available for those who work, Dr. Ross has flexible office hours to accommodate all. He also schedules follow-up appointments up to 18 months after braces are taken off to ensure that all changes are being retained and everything goes as planned. Even after the 18 months are up, Dr. Ross notes that appointments can still be made on an as needed basis. Dr. Ross also encourages Hanover residents to come in for a free smile exam which is available by appointment. He stresses that making an appointment does not mean that you are required to pay for a service; it is just to see if there are any areas that could be improved, and then developing a plan to fix those areas and start that process. The free smile exam includes a one-on-one consultation with Dr. Ross, as well as digital photographs and digital X-rays taken of your teeth. All ages are welcome at David Ross Orthodontics. Dr. Ross sees patients as young as 7 and has patients well into their 80’s. People want a beautiful smile during all stages of their life and Dr. Ross is available to make that happen. “We encourage starting to see kids around age 7, which is also what the National Association of Orthodontists recommends,” shared Dr. Ross He went on to say that this age is when a lot of growth, development and tooth eruptions can arise; the sooner he can diagnose those issues the sooner they can be treated. Dr. Ross is very passionate about making sure that every patient experience is a great one, and hopes to have a generational practice where his patients bring their children in. He would like David Ross Orthodontics to become a place where people are familiar and comfortable. “I don’t plan on going anywhere – it’s a lifelong commitment for me,” Dr. Ross smiled. “The future is helping more people, providing service to people who need it and trying to be a community leader.” After interviewing Dr. Ross we can assure you that he is going above and beyond to keep Hanover smiling! Keep up with Dr. Ross on Facebook, Instagram, and Twitter. We look forward to speaking with other member orthodontists in the near future to complete this article; you can learn more about additional Hanover orthodontists here. If you would like additional information about “Discover Hanover” or would like to appear in an upcoming issues, please see advertising rates here or contact Katy King, Marketing & PR Director for more information. Related posts: Discover Hanover: Hanover Shoe Farms Networking Tips Discover Hanover: Local Markets...
Starting a Business in Hanover
So you’re thinking of starting a business in Hanover? Maybe you’ve already made the decision to start a small business, but aren’t sure of your next steps. Or, you’ve been in business for a short time and want to get things off the ground. Whatever your current situation, there are many valuable resources for starting a business in Hanover! In this post, we’ll outline some of the first steps that you should take to ensure success for your small business. Starting a Business in Hanover: First Steps 1. Meet with Susquehanna SCORE or Shippensburg SBDC. Both organizations offer no-cost, confidential consulting to small business owners and potential entrepreneurs in Hanover and the surrounding area. Mentors include business owners, managers and professionals who volunteer their time and knowledge to help you accomplish your business goals. After an initial meeting to discuss your ideas, a mentor can assist in creating a business plan, outlining your organization structure, and more. Make an appointment with SCORE or the Shippensburg SBDC; both organizations are available on select days to meet in Hanover at the Hanover Chamber office. 2. Research the local economic climate to determine feasibility and select the best location for your business. The Penn Township and Hanover Borough Community Profile, York County Data and Demographics, and the Adams County Profile are great resources offering a comprehensive overview of the local economic climate. Meet with local business organizations who will be able to answer any questions you may have, including the Hanover Area Chamber of Commerce, Main Street Hanover, the York County Economic Alliance, and the Professional Referral Exchange. *If you are considering doing business in Downtown Hanover, the Hanover Business Guide delves into downtown-specific business information. 3. Contact the local planning commission, township and/or borough. Research zoning ordinances, which differ among townships and boroughs. Talk to the zoning officer and get a copy of the ordinance, zoning map, and any other pertinent information. Meet with the appropriate groups and/or apply with the planning commission before opening for business. Find a complete listing of local municipalities and contact information here. 4. Secure financing and do some financial planning. After meeting with SCORE or the SBDC, you may have created a plan to include funding sources. Find contact information for Hanover-area financial resources here. 5. Register with the appropriate authorities. Register with the PA Department of Revenue, and register for an Employer Identification Number (EIN) through the IRS. If you will have employees, register with the PA Department of Labor and Industry at Online Business Registration Interview, find out about worker’s compensation, get tax information on withholding taxes, and get information on hiring independent contractors. Register or reserve your federal trademark/servicemark, copyrights, apply for patent if you will be marketing an invention, and order any required notices of your intent to do business in the community by advertising the fictitious name. Starting a Business in Hanover: Next Steps Now that you’re open for business, you can take the next steps to getting your business off the ground and ensuring its success in the Hanover area. 1. Consider marketing and advertising opportunities. Be sure that people in the Hanover area know that your business exists! Work with local media outlets to secure advertising space, and let them know about your grand opening, special events and more with press releases. Local media outlets include The Evening Sun, The Gettysburg Times, The Merchandiser, WHVR/WYCR Radio, and Froggy 107.7 (formerly WGTY). Several Chamber members specialize in advertising and promotions; see the full list here. The Hanover Chamber also has great advertising and marketing opportunities for members, including business to business marketing in the Chamber Connection newsletter and Chamber eBlasts, as well as business to consumer opportunities through the Discover Hanover magazine and on our website. The Partnership Program outlines all marketing, advertising and sponsorship information. 2. Boost your online presence. More and more business is done online; even if your primary focus is a brick and mortar location, be sure that potential customers and clients can find you easily online. Create a website, or work with a local web developer to establish your online presence. Be social by utilizing Facebook, Twitter, Instagram, LinkedIn and other useful social media outlets to connect with the local community. Learn how to use Facebook for small business here! 3. Join the Chamber of Commerce and other local professional groups. Hanover businesses like to do business with other businesses and people they know. By joining the Chamber, you can participate in networking events where you’ll get to know other local business people and learn from their successes, struggles and stories. In addition, the Chamber offers resources, materials and workshops to help YOU succeed in business, as well as cost-savings programs such as business insurance, energy savings and more. Learn more about Chamber member benefits here. Sources: Pennsylvania SBDC, Susquehanna Score Related posts: Small Business Marketing with the Chamber Facebook for Small Business 102: Get Noticed Discover Hanover: Hanover Shoe Farms...
Facebook for Small Business 102: Get Noticed
Now that we’ve discussed why your business should be on Facebook (see this post), you are either ready to dive in and create a page for your business or step up your game with the one that you already have. In this post, we’ll cover the ins and outs of Facebook for small business and make sure that your page stands out! We’re going to focus on 3 easy steps to put you on the right path: Introduce, Engage, and Do More. You can do all of this at once, or work through the steps at your own pace. Let’s get started! Introduce What does your page say about you and your business? Remember that your Facebook page is your virtual storefront, and provides customers or potential customers with an immediate first impression. As with a physical storefront or office space, you want to be sure that you are showing a clean exterior and interior with positive words and images. Ask yourself the following questions: 1. Are all of the gaps filled? Make sure your name and URL are clear and easy to remember. Include your address, phone number, website link and any other pertinent information. Complete your page information; be brief yet thorough, so even the quickest skim of your page provides the full picture. Update your profile and cover photos; these can be changed at anytime, but remember that your profile picture pops up in viewers’ newsfeeds and therefor they associate this picture with your business. Consider utilizing your logo and/or a photo of your physical location. 2. What can they click? Spend time actually ‘clicking’ through your page, and be sure that everything is cohesive and leads to a working link. Use the Call to Action button to encourage users to book now, call, shop or sign up. You want to urge the user to take action that will meet your business needs and goals. For example, the Chamber call to action button leads users to the membership application landing page. Again, be sure photos are included and updated frequently; people love photos, so make use of this. Create upcoming events, and utilize the other tabs available at the top of your page. You can rearrange these so that people immediately see your 3 most important tabs. 3. Would your mom want to spend time on this page? Spend time adding to your page and filling it with content. This will develop over time, but you do have to be consistent. Make sure that your page is user friendly and interactive. Solicit input and advice from friends, family or clients/customers you trust. What are they looking for you on your Facebook page, and have you provided everything they could need? Now that you’ve got your ducks in a row, it’s time to take some action and actually introduce your page. Invite your friends to ‘like’ or ‘follow’ your business page; the initial audience helps to establish credibility and spread the word. Share your page, and be sure to ‘like’ it yourself. You are a spokesperson for your business, so don’t be afraid to show your affiliation. Lastly, invite business contacts to interact on your page. You can do this by uploading an email list (click “suggest page” on Facebook), or by sending your Facebook page URL through an email. Spread awareness by including the hyperlink in newsletters and emails. (If you receive any type of Chamber of Commerce correspondence, you’ve likely seen this modeled with a blue Facebook icon that redirects to the Chamber Facebook page.) Engage Now that you have an active and complete page, it’s time to engage your audience. As you post updates, photos and more, think about what your customers find interesting and inspiring. Experiment with different kinds of posts. Does your audience love photos or prefer when you share useful links? Remember the following points: 1. Be authentic. Share what you are genuinely excited about and your customers will be excited too. Try not to sell, but to tell, explain or show and be brief but interesting. (Remember that people are likely scrolling quickly, so you only have a snippet of time to grab their attention!) A great strategy for engagement: ask questions that elicit a response! For example, a temp agency could ask their followers for their most embarrassing interview experiences; sure to generate a response! The agency could then follow up with a post of 3 quick tips for a successful interview. 2. Be responsive. When people comment on your posts, show that your business is listening and that you care. If you need more time to answer a question, let them know that you’re looking into it. And yes, even negative comments often require a response. Handle online interactions in the same professional manner that you would in person. Remember that these interactions are public, and showing a helpful response to a negative comment or critique can go a long way! 3. Be consistent. The more regularly you post, the more opportunity you have for connecting with people and building trust. Setting a schedule for your posts can also help to maximize your time. Check out the scheduled post feature under ‘Publishing Tools’. 4. Be social. This is the most important step! Remember that this is social media and dust off your social skills. Comment on other posts in an authentic way (don’t mention yourself or your business unless it makes sense). ‘Like’ and ‘share’ other pages, and offer praise for business nearby or who you do business with. Interact by tagging people or pages any time you can. Remember to be authentic; people can tell when you’re doing something just for the ‘clicks’; they don’t like it and will likely stop following your page. 5. Do what works. Eventually, you’ll find which posts are successful and which aren’t. Replicate your successes with posts that get more engagement. Remember, your recipe for success is to create page posts and ads that are interesting and valuable, and to target your messages so the right people see them. The “Secret Recipe” for a great post: – Have a mission for your post – Include photos or videos if it makes sense, and include people when you can (remember that this is social!) – Write an interesting but brief post; people scan quickly – Tag other people or pages to boost views, and be social – Include a link to your site, a relevant article or an upcoming event – Add a location; your post will show up in more feeds this way Do More You’ve got a working Facebook page, a growing audience, and your posts are gaining traction. Now what? There are many next steps, but we’ll quickly touch on a few. 1. Explore page insights. Analytics provides valuable information on your audience. Look at gender, age, geographic location and more for your fan base. This will help to drive your decisions as to what to post, when, and why. 2. Boost your posts. Utilizing Facebook ads is a very low-cost way to spread the word. Ads look just like a post, but can be sent to people beyond those following your page. You have the option to target your audience (see analytics), choose the duration, and determine the message. A great first step- turn a successful post into a successful promotion. When you notice that a post is getting a lot of engagement, promote it to reach even more people. When more people comment on or share your posts, their friends are also eligible to see those posts in their news feeds. 3. Promote your page. This is similar to a boosted post, but you are simply promoting your Facebook page to garner more followers. Experiment with this to see if it meets the goals of your business. Using Facebook is a fun, yet effective way to promote your business in a social setting. Think of it as networking in an online setting and a more organic form of advertising. Imagine if you could talk to each of your customers on a daily basis; that’s Facebook! If you are interested in more informative sessions on advertising, human resources and more, consider an upcoming Chamber workshop. A complete listing is available online or by contacting the Chamber office. Source: Facebook for Business Related posts: Facebook for Small Business 101: Why? Small Business Marketing with the Chamber Small Business Week in Hanover...
Facebook for Small Business 101: Why?
If you aren’t using Facebook for small business, you should be. As of February 16, 2016, there are over 1.5 BILLION users (that number is quickly growing), and active users spend between 20-40 minutes on Facebook per day. That’s a lot of potential customers! If you think of Facebook as your digital storefront, imagine how many times per day they could ‘pass’ your storefront on Facebook. In this post, we’ll cover why your small business should be on Facebook, and follow this post with a short tutorial on the ins and outs of getting your page set up and noticed. So, why should you be on Facebook? 1. Facebook makes your business discoverable. When people search for your business, can they find you? Do a quick web search of your business name. Hopefully, you’ll get a few direct hits. If you have a webpage, you’ll likely see that show up. If you have a Facebook page, that will show up as well. As creating and maintaining a website can be costly, Facebook offers a free option for small business owners to be discovered on the web. 2. Facebook makes your business connected. Social media is just that…social. Through your Facebook page, you can interact with your customers and have one-on-one conversations. Your clients can follow your page, read your posts and share them with friends. They can ‘check-in’ when they shop, dine or visit, sharing with the world that they are at YOUR place of business . 3. Facebook makes your business timely. We are living in the era of now; we want our news, entertainment, and everything else now! Your Facebook page helps you to reach large groups of people frequently, and with messages tailored to their needs and interests. Having a sale? Just received a shipment of new product? Chef special tonight? Share the news instantly, and invite your fans to spread the word! 4. Facebook makes your business insightful. Would you benefit from carefully collected information on your customer base? Facebook does the dirty work for you and provides user analytics, giving you a deeper understanding of your customers and the effectiveness of your marketing activities. Remember, your Facebook page is an extension of your business. It’s an easy way to share updates and more with the people who matter most, and will help you engage your customers on a regular basis. Tune in for part 2, Facebook for Small Business 102, where we’ll get your page set up and noticed! In the meantime, do a little digging. Visit the Hanover Chamber Facebook page, and find Chamber members who are already on Facebook! Ask yourself how your business could benefit from adding a Facebook page, or using the one you already have! Photo source: Facebook Related posts: Facebook for Small Business 102: Get Noticed Starting a Business in Hanover Small Business Marketing with the Chamber...